Madison James was first seen in Salem on October 4, 2011, though her backstory includes a childhood friendship with Sami Brady.
Madison James came to town to meet with Victor Kiriakis and Brady Black who presented her with an offer to purchase her company Mad World Cosmetics. She would remain the CEO with full autonomy and a profit share arrangement, Brady promised. Madison didn’t accept Titan’s first offer but countered with an offer that Brady and Victor accepted.
Kate who was in the process of relaunching Countess Wilhemina was not happy to find Madison James in Salem, let alone doing business with Brady and Victor.
During their meeting Madison made deft references to Brady’s error without undermining him in front of Victor, sparking a mutual attraction between Brady and Madison.
In February 2012, on the evening that Brady proposed to Madison a dashing older man with a controlling hold over Madison appeared in her hotel room. He was Ian McAllister. As Brady found out later that night when he returned to get Madison’s answer to his proposal, Ian was Madison’s husband!
Ian’s arrival in Salem also shed some light on the personal nature of the rivalry between Madison and Kate. While Madison initially loved Ian, he didn’t feel the same way and had a string of affairs. None of the women meant much to him, except one, who got under his skin – Kate Roberts…
Madison died in an explosion that rocked Salem in August 2012.