Days of our Lives Loses Viewers as ABC and CBS Soap Operas Gain

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For the week of May 16-20, 2011, Days of our Lives remained bottom of the ratings table for all viewer numbers.  Days of our Lives lost 148,000 viewers compared to the previous week, and 211,000 fewer sets of eyeballs tuned in compared to this time last year.

The changes made over the past two weeks in the writing team at Days of our Lives obviously had to happen.  The firing of Dena Higley, Days of our Lives head writer was a popular move with fans given that the inconsistent storytelling and character behavior has been a source of constant fan board comment.
New co-head writers Marlene McPherson and Darrell Ray Thomas Jr. have already re-written 17 scripts left behind from Higley’s tenure as head writer and have also recanted the summer spoilers doing the rounds on the internet.
The new co-head writers have promised that Days of our Lives will return to its core values by telling exciting stories with a contemporary approach involving beloved characters.
While fan sentiment on the changes is positive, time and new set of summer spoilers will tell whether Days of our Lives now has what it takes to win back disillusioned fans who have tuned out in droves over the Higley years.
Total Viewers
Rank
Soap Opera
Viewers
Last week/Last year
Comment
1
Young and the Restless
4,898,000
(+268,000/-197,000)
2
Bold and the Beautiful
2,847,000
(+57,000/-399,000)
3
One Life to Live
2,687,000
(+105,000/+364,000)
4
General Hospital
2,577,000
(+206,000/+78,000)
5
All My Children
2,514,000
(+215,000/+54,000)
6
Days of our Lives
2,341,000
(-148,000/-211,000)
Given the success that the CBS soaps are experiencing at the top of the ratings table, even the most devout Days of our Lives fans may wonder if it’s too little too late.  The Young and the Restless routinely attracts twice the viewer numbers that Days of our Lives does.
ABC soap opera fans appear to have taken the threat of cancellation now hanging over General Hospital to heart also. As with all the ABC soap operas, viewer numbers are up, both over the previous week, and over the same week last year.
Days of our Lives fans can only hope that the changes afoot behind the scenes and the exciting news of Matthew Ashford’s return to the role of Jack Devereaux are enough to win back some eyeballs and lift the last remaining NBC soap opera off the bottom of the ratings table.
For demographic ratings tables see Soap Opera Network

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