Small Week to Week Improvement in Days of our Lives Ratings

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Days of our Lives continued to hold steady in 3rd position in the Women 18-49 viewers demographic for the week April 25 – 29, 2011.  Viewer numbers in this key demographic have steadily increased over the past couple of weeks, though numbers still remain down on a year ago.

Can the May sweeps storylines reverse the trend, as the tables are turned on the DiMera’s by both Nicole, and Sami and Rafe?   It just goes to show that viewers love to see the Salem’s resident mobster family get what’s coming to them.
Nicole, discovering her sister and EJ’s betrayal turned the tables on them by blackmailing EJ with her DNA proof that Rafe was the prisoner in the DiMera basement.  Taylor packed her bags and fled the DiMera mansion when rather than announcing her divorce, Nicole announced that she and EJ were leaving on a delayed honeymoon, and EJ did nothing to correct her.
At the same time, Sami confronted by two Rafe’s at the safe house shot one of them.  It’s only a matter of time until amnesiac Rafe and Sami put the entire plot together and seek retribution against the DiMera’s.
To read more that happened the week of April 25-29, 2011, click here.  For more May sweeps spoilers and speculation click here.
See more ratings tables at Soap Opera Network
Women 18-49 Viewers
Rank
Soap Opera
Viewers
Last week/Last year
Comment
1
Young and the Restless
926,000
(+13,000/-203,000)
2
General Hospital
676,000
(-37,000/-169,000)
New Low
3
Days of our Lives
666,000
(+36,000/-64,000)
4
One Life To Live
625,000
(-65,000/-36,000)
5
Bold and the Beautiful
586,000
(+61,000/-120,000)
6
All My Children
530,000
(+10,000/-75,000)

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