Reading Days of our Lives fan boards on the topic will attest to fan sentiment being a subjective measure of success. While there are many fans delighted with the return of Days of our Lives golden couple John and Marlena (Drake Hogestyn and Deidre Hall), there is also a vocal contingent that cringes at the thought of their return.
Feelings over the return of Carrie and Austin (Christie Clarke and Patrick Muldoon) and Jack (Matthew Ashford) are also divided.
Though fans are tantamount to the success of Days of our Lives 2.0 fan sentiment will be measured not through the letters, email and fan board postings they write, but through the measure that keeps Days of our Lives on the air.
C3 is a measure of the commercials watched both live and three days DVR playback and is the metric under which much of primetime advertising is bought and sold. The important thing to note however is that the measure is of commercials watched, so fast forwarding through the advertisements will mean you are not counted. A partial credit is allocated when some advertisements are watched and others are fast forwarded.
While ratings may be the measure that keeps Days of our Lives on our TV sets (and not on our computer screens) that’s not to say that fan opinion is ignored. But given that news from the Days of our Lives set is that Christmas scenes have already been filmed, any changes that come out of fan thoughts on the relaunch cannot possibly hit our screens before the New Year.